Juice WRLD is the current hot rapper at the moment with his songs going platinum and gold. Working in the new genre of emo rap, this talented young man is coming out of Soundcloud with hit songs reaching tens of millions of views on YouTube and Spotify. With Juice having lots of big name friends and features, he get lots of recognition from the rap community, boosting his status.
Born Jared Higgins, he attended Homewood-Flossmoor High School in the Chicago metro area, where he started to develop music with his natural born talent. With his parents divorcing at a young age, Higgins’s mother was left to raise him and his older brother on her own. Higgins’s mother being a very religious individual, steered him and his brother away from the rap scene, not letting them listen to music with strong language. Higgins needed another way to get his fill of the music that was being released. He resorted to listening to the sound tracks in his video games such as Guitar Hero.
At the age of 17, He released his first song, “Forever,” on SoundCloud in 2015 under the pseudonym JuicetheKidd. Due to a lack of equipment, Juice recorded his early songs on his cellphone, which resulted in poor sound quality, but to Juice, none of that mattered because his aspirations were much higher. His collaboration with Nick Mura, a small-time producer who helped Juice make his EP, 9 9 9 in the summer of 2017, resulted in the biggest song of his career, “Lucid Dreams,” reaching 330 million views on Youtube. Being only 19 years old at the time, this was extremely promising for the young artist. Juice WRLD has only been rising since that point. Having released 3 albums, Juice doesn’t seem to be slowing down.
Juice is currently doing his Death Race For Love tour with Ski Mask the Slump God, a close friend. I was fortunate enough to go and see the concert, and let me tell you it is a very loud and exciting environment, there is never a dull moment with Juice on stage, and with Ski Mask the Slump God accompanying it was always full of action. A great experience overall for anyone that enjoys either Ski Masks’ or Juices’ music. This was my first Juice WRLD concert, and I plan to go to many more.
Juice is definitely in the Emo genre with songs relating to his feelings and girl troubles. These are themes which many rappers aren’t willing to explore. Expressing your feelings as a man is very looked down upon in hip hop and where most rappers are trying to create a hard gangster persona. With the untimely passing of other big names in the Emo-Punk rap genre including XXXtentacin and Lil Peep, Juice has big shoes to fill.
Juice describes his music as a “therapy session” in a Lyrical Lemonade interview talking about how he feels his music connects with the listener in a different way than other rap songs. He describes it as music you feel, or giving people a connection to their problems. He also describes his mentality going into the rap game. After seeing many people around him squander their talent by siting around, smoking everyday and forgetting about their goals, he wants to always be occupied whether that be in the studio making music or writing it.
Coming up in Chicago, Juice is competing against big names, such as Kanye and Chief Keef. who have been repping the Chicago name in their music since day one. But Juice isn’t necessarily repping mainstream Chicago rap, as his emo style connects with others from around the country.
At the end of the day, this is just the start of a promising career for the young rapper. His songs are already clocking in high on the charts, though none as high as his breakout hit Lucid Dreams which hit number 1 on the R&B/ Hip Hop song charts. Overall, Juice is still a young rapper with lots more potential, already clocking high on the charts, at this current rate he doesn’t seem to be slowing down.