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Fashion brands keep making controversial merchandise

Gucci, Prada and Burberry all coming out with clothing consumers are finding very offensive.

Prada, Balenciaga and Gucci have come out with very offensive clothing causing controversy for the luxury fashion brands. Some offensive designs included cultural appropriation like a turban made by Balenciaga. Many have involved racially charged imagery. Other items are insensitive and feature disturbing ornaments like a noose replacing a drawstring on a hoodie. It makes you wonder was it on purpose or did they not understand that a noose could be controversial. 

In December of 2018, Prada came out with a “monkey” keychain with a black face and large red lips in a style reminiscent of racist caricatures of black people. The high end fashion company tried to sell the figure for $550 but it was discontinued shortly after it was released. Prada came out with a statement claiming the figure was apart of the pradamagalia collection are imaginary creatures not intended to resemble blackface.

It wasn’t the only blackface controversy.

In February 2019, Gucci came out with what they called a “wool balaclava jumper.” this sweater was black and covered half the face and had red lips surrounding a cut out for a mouth. It was immediately compared to racist caricatures, and it didn’t help that it came out during Black History Month. The sweater was selling for $890. People were furious. Many concluded that Gucci must have few black employees for the obviously problematic design to get approved and marketed. 

Gucci made an apology via Twitter and claimed that they would “make this a powerful learning moment” and “consider diversity and make it the forefront of every decision they make.” However, in September 2019 they made the news for another problematic design: a straight jacket as part of the spring/summer 2020 collection.  In protest Gucci model, Ayesha Tan-Jones walked the runway displaying the message “mental health is not fashion” scrawled on the palms of their hands. A previous model walked off the job because be was disgusted by the clothing.

View this post on Instagram

Hello ✨ I just want to say Thank You for all the support so many of you have given me since I lifted my hands in peaceful protest on the Gucci Runway show yesterday 💖 I feel very blessed to be surrounded by supportive comrades, and to know that there are so many people sharing support online for this action ✊🏽 I want to use this opportunity to remind people that this sort of bravery, is only a simple gesture compared to the bravery that people with mental health issues show everyday. To have the bravery to get out of bed, to greet the day, and to live their lives is an act of strength, and I want to thank you for being here and being YOU ! ☀️ The support people have shown to my act is more than I could imagine, so I only trust that we will share this same support to our friends, siblings, loved ones, acquaintances, internet friends or even strangers, who might be going through tough times with their Mental Health. Showing up for them may come in many forms, check in via text or DM, listen to them with patience and without judgement, offer a helping hand with household tasks like food shop, cooking or cleaning, regularly remind them how amazing and strong they are, but also that is okay feel the feels too, Lets show up for people with mental health and help end the stigma together !🌻 Many of the other Gucci models who were in the show felt just as strongly as I did about this depiction of straightjackets, and without their support I would not have had the courage to walk out and peacefully protest. Some have chosen to donate a portion their fee, and I 100% of mine, to mental health charities, who are doing amazing work for people today! Below are tags to some amazing charities that I encourage, if you have the resources and capacity to, please donate in any way you can, and in my linktree ( in bio ) is a google doc to websites for more charities ! ❤ Also, please comment any other Mental Health organisations globally you would like to support and share, as my resources are UK/US based currently 💫 blessings, love & rage – Ayesha / YaYa 🌈 ✨ ✨ ✨ @projectlets @mindcharity @mermaidsgender @qtpocmentalhealth @stonewalluk @switchboardlgbt @lgbtswitchboard @papyrus_uk

A post shared by YaYa Bones (@ayeshatanjones) on

Fashion controversies can cause major problems for brands. Canadian singer The Weeknd was apart of H&M’s team. But then company promoted a sweater that said “Coolest monkey in the jungle” using a young African American model. Once the picture surfaced, The Weeknd explained that he was “deeply offended” and “embarrassed by the photo” and decided to part ways with the brand.

Fashion companies are often considered to have a sophisticated understanding of how clothing and design creates ideas and feelings. How could they get these designs so wrong?

Cover Image: Getty Images

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